KeyBank Leaders in AmeriTowne

Sponsor Spotlight: KeyBank Provides Money Smarts for Life

Betsy Sklar Get Involved, International Towne, Young AmeriTowne, YouthBiz Leave a Comment

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Young Americans Center for Financial Education has partnered with KeyBank in bringing real-life youth financial literacy and entrepreneurship training program to Colorado youth since 2001. Since that time, more than 417,881 students have participated in the Center’s hands-on programs, including Young AmeriTowne, International Towne and YouthBiz, that provide “money smarts for life.”

In addition to financial contributions, KeyBank supports this mission through governance oversight with Chris Picardi, Senior Vice President in Commercial Banking, serving on the Executive Committee of the Center board for the last three years.

With schools adapting to many obstacles this school year, KeyBank has stepped up to the challenge to meet student learning needs by participating in a new highly engaging video on Banking. With Chris as a spokesperson, the video helps students across Colorado learn about:

  • Role banks play in the economy
  • Reasons consumers and businesses use a bank
  • Types of banks
  • And, tough but important concepts like interest.

KeyBank’s leadership has helped ensure Colorado’s youth have access to engaging and interactive lessons wherever they are learning – at home or in the classroom. This education in turn leads to higher levels of financial literacy. Studies have demonstrated that individuals who receive financial education are more likely to engage in academic endeavors and develop healthy financial habits including more likely to save and less likely to overdraw their checking accounts.

Debbie Trujillo listens to a youth business pitch

Debbie Trujillo, Regional Corporate Responsibility Officer at KeyBank, volunteered her time to listen and evaluate young entrepreneurs pitching their business idea as part of the YouthBiz StartUp program.

“Through the immersive Young AmeriTowne program, students learn what it means to be smart with money. Through the curriculum and day of towne experience, students explore how banks help them as individuals as well as businesses customers. They learn what it means to manage their money and to save for a goal. We are proud to be a part of this important learning,” Debbie Trujillo, Regional Corporate Responsibility Officer, Colorado, Utah and Idaho.

Thank you KeyBank for giving Colorado students a great start in learning about banking products and services as well as managing their hard earned money.

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